ArtEcoAdvertising in No. Lo District
Viviana Mascilongo
Open House Milano
2023 · Building Futures Together
The idea is the requalification of an area heavily traveled by trains, cars, and pedestrian citizens and tourists in the No. Lo district in Milan (Italy, Europe), through the installation of various advertising tools’ totems (two billboards, 3D panel for scrolling images/image scrolling panel, lighted sign) connected through peculiar artistic elements (artistic murals dedicated to Anne Frank, Portuguese style street facade, wall painting with light blue color to contrast the gray of the city!).